The Accord is going where?

Last night, I saw a television ad for the newly redesigned Honda Accord. The ad's tagline was, "Beyond the road."

Something bothered me when the ad ended, but it took a couple of seconds before I realized what it was ... I don't know what that means. Where does the Accord go, exactly? So, I thought about it in a literal sense. What is "beyond the road?"

Does it fly?

Does it defy the laws of gravity and just sort of skid off the Earth at some point?

Is it a spaceship in car clothing?

I know it can't time-travel because it's not a 1980s DeLorean and they didn't mention a flux capacitor as standard equipment.

Now, I work in advertising, so I get the ad's tagline is trying to convey that the car will somehow allow its driver to transcend the usual driving experience and go to some esoteric and satisfying place "beyond the road." But as a car and as an ad, I don't want it. They can keep them both.

Postscript: BMW has the best positioning statement of all time in the auto industry: The ultimate driving machine.