Best auto industry advertising campaign

A couple of people have commented on my claim that BMW's "the ultimate driving machine" is the best positioning statement in the auto industry. Despite their well-argued points, I'm sticking to my guns.

This time, I thought it would be fun to name the auto industry's all-time best advertising campaign. This distinction also goes to a German nameplate: Volkswagen.

Volkswagen's slice of life ads for its economy Golf featured guys in their early 20s doing what guys in their early 20s do while driving a Volkswagen Golf. In one ad, they unabashedly lip-sync to Styx's "Mr. Roboto." In the campaign's finest moment, "Sunday Afternoon," a twosome bops to the beat while they pick up a discarded chair and then return it to the curbside after they discover its offensive smell. They are hip, cool, laid back, cash-conscious ... and they drive a Volkswagen Golf.

Classics.