BP's oil spill in the Gulf of Mexico puts a gigantic spotlight on the danger of an oil company using a rebranding campaign to appear "green."
Ever since buying out Amoco several years ago, BP has presented itself as the green oil company. Of course, they would say they are not just an oil company, but an "energy company." Their logo is yellow and green, and looks like a sun/sunflower/something environmental. They've opened "green" gas stations and created customer participation programs for engaging in environmentally friendly activities.
The Gulf Coast oil spill is a huge contradiction to this image and reminds everyone of what business BP is in... the very dirty, messy, oily - yet necessary - oil business.
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