Budweiser going Brazilian?

Another iconic American brand is being threatened with a takeover attempt by a company based outside the U.S. This time it's Anheuser-Busch and the acquiring company is InBev, a Belgian and Brazilian beverage company that already owns LaBatt Blue (with its Canadian Maple Leaf logo), Bass, Beck's and Stella Artois.

Anheuser-Busch, of course, is the quintessential American beer company, purveyor of Budweiser, the "great American lager," as its current marketing campaign proclaims. Especially problematic for the brand is that A-B has been raking Miller and Coors over the coals as "non-American" the past several years after Miller was acquired by a South African brewery and Coors entered a partnership with the Canadian brewer that also creates Molson.

Advertising Age does a much better job explaining the details and implications of this potential takeover. Stay tuned.