Fargo mentioned in book

I am about halfway through economist Richard Florida's latest book, Who's Your City? The other night I came across this little nugget...

Dr. Florida (yes, like the state) is a professor at the University of Toronto and he asked some of his students where they would like to live when they graduate. Most responded they didn't care, as long as they had a good job, a lively social circle and opportunities for growth. Then, he got specific and asked if they would live in Fargo, North Dakota (that's where I live). The students said no. They were thinking more like northern California, Seattle, Boston.

Florida's basic premise is that the world is not flat, it is spiky - and increasingly so. Geographic areas that can make themselves attractive to what he has defined as the "creative class" will see economic growth. Other areas will see increasing decline. The gap between the growth areas and the declining areas is widening.

If you're at all intrigued, start with his seminal work, The Rise of the Creative Class and explore his Creative Class Group.